Biore UV Aqua Rich Airy Hold Cream SPF50+ PA++++ (70g)

Kao has focused on making Bioré UV Aqua Rich Airy Hold Cream a comfortable-feeling product that users will want to apply liberally. A UV protective agent is encapsulated in agar gel aqua capsules, in a further advance of Kao’s proprietary technology. Adding a humidity-responsive agent to the formulation of these aqua capsules yields a product with a new, soufflé-like texture. The product, applied lightly to the skin, spreads well and gives a comfortable, instantly absorbed fit. A close-fitting film envelops the skin in a breathing veil whose thickness varies according to the humidity, yet is so light it feels as though the skin is breathing. In hot and humid conditions, humidity-responsive agent within the veil absorbs sweat and keeps the skin from feeling sticky. In dry, air-conditioned environments, the film containing humidity-responsive agents that releases moisture prevents the skin from drying out, keeping it comfortable all day long.